Services
Four ways to work together, one purpose: leading with clarity.
Every engagement is tailored to your context and delivered in Arabic, English or both.
For leaders
Executive coaching
A confidential, one-to-one partnership for CEOs, executives and leaders facing significant transitions or seeking to improve their performance and effectiveness. We use the Enneagram and deep transformational coaching to uncover what drives you and align how you lead with what matters most.
Ideal when
You are stepping into a bigger role, navigating change or feeling stuck.
Format
Bring your team around a shared purpose, so strengths, roles and strategy point the same way.
Outcome
Clearer purpose, stronger presence and decisions you stand behind.
For leadership teams
Team coaching
Systemic team coaching for leadership teams facing complex challenges and ambitious goals. Using the Purposeful Team Coaching Model, together with the Enneagram and The GC Index through Leading the Future, we anchor your team in a shared purpose and build the structures and capabilities to deliver it. I am accredited in team coaching through the Team Coaching Global Alliance.
Ideal when
a team is misaligned, newly formed, or must deliver a major strategy.
Format
a journey designed around your team’s goals, with sessions for the whole team and individuals.
Outcome
better communication, psychological safety and strategy execution.
For organizations
Leadership workshops
Practical programs for leadership groups, designed around your priorities. Topics include:
Leadership
Coaching as a leadership skill
Team collaboration
Strategic thinking
Strategic management
Change management
Conflict management
Negotiation
Leading in the AI era
For conferences and events
Public speaking
Keynotes and conference talks that make complex ideas about leadership, teams and human awareness clear, practical and memorable. I have spoken at international events, chaired the 2023 IEA Global Conference, and host talks and podcasts in Arabic and English. I also coach leaders on presentation skills, so that they speak with clarity and presence.
Leading with purpose
Building high-performing teams
The Enneagram in business
Leading in the AI era
Leading through change
Presentation skills for leaders
Formats
keynotes, conference talks, panels, podcasts and presentation coaching.
Languages
Arabic and English.
How an engagement works
A first conversation
We discuss your context and goals and decide together whether we are a fit.
Design
I propose objectives, format and measures of success.
The work
Coaching, workshops or training, with practice between sessions.
Review
We review progress against the goals and decide what comes next.
Common questions
Yes. I coach and teach in Arabic and English, and can move between them within one engagement.
Yes. One-to-one coaching is confidential. In organizational engagements we agree upfront what is shared with sponsors.
No. I translate it into plain business language, so you only need curiosity.
From Cairo, with clients across Egypt, the Gulf and the Levant, in person or online.





